Some say that my taste buds are my superpower....!

Jacinda Simpson

Growing up in a foodie family in New Zealand I had a love for all things food instilled in me from an early age.

After I gaining my degree in food science I went into the field of food product development and never looked back!

I now have 20 years of experience across ambient, chilled and frozen categories and have worked in both food manufacturing and retail environments.

I thrive on the challenge of bringing unique ideas to life.

My love for food goes beyond mere formulation; it is about crafting

wonderful taste experiences that not only inspire,

but also connect with people!

I take great pride in collaborating with dynamic teams, exploring

culinary trends, and experimenting with new flavours to create

standout products.

As a professional dedicated to pushing boundaries in the food

sector, I am excited to continue my journey - transforming

passion into innovative creations that truly delight!

Some of the brands I have had the pleasure of working with:

I am wholeheartedly dedicated to empowering you to unleash the true potential of your brand and drive remarkable growth through innovation.